Logo Design & Branding Guides

Brand Identity vs. Logo: What's the Difference?

A logo is a single visual mark — a symbol, wordmark, or combination — that identifies your business at a glance. Brand identity is the complete system surrounding it: the colors, typography, tone of voice, and visual rules that make every customer touchpoint feel like it came from the same source. You can have a great logo and a weak brand identity, but you cannot have a strong brand identity without a coherent logo at its center.