Brand Kit Under $50: What You Get at Each Price Point

Most brand kit pricing pages work hard to hide the number. You click through a logo you like, a wall of tiers and "most popular" arrows shows up, and the real deliverable list sits three hovers deep. This post does the opposite. Here is what you get at each Brandize price point, what the download actually contains, and which tier a founder shipping v1 should buy.

All four are one-time. You pay once and keep the files, with no renewal date. That is the whole model, so the only choice is how far up the ladder to go.

The four tiers at a glance

The file lists here were checked against Brandize's ZIP assembler and ZIP route on 07-Aug-2026. The $5 and $8 prices are on the pricing page; the $19 and $29 prices were recorded from post-generation checkout on 02-Jul-2026. The assembler is explicitly partial, which matters for the $19 and $29 tiers.

$5: just the logo

The floor is the logo itself: an SVG and a PNG, with a commercial-use license so you can put it on a product you sell. That is it, and for a lot of people that is the correct amount to buy.

The SVG is the one that matters. It scales to any size without blurring and it is the source every other asset comes from. The PNG is the fallback for places that reject SVG, like some email clients and older upload forms. If you are unsure which file goes where, PNG vs SVG for logos covers the split.

Buy only this if you are handing the mark to a developer who will wire up the favicon, colors, and previews themselves, or if you just want to see the logo before deciding whether the kit around it is worth anything.

$8: Complete Package

Complete sits between the $5 logo and the $19 Starter tier, and it only touches the mark itself. The download adds the same SVG and PNG you'd get at $5, plus two additional style variations of the logo, each shipped as its own SVG and PNG pair. Favicons, palette files, and the mono and knockout variants only show up once you're at Starter.

Buy this if the first generated logo is close but you want to see a couple of alternate directions before deciding, without yet paying for the file infrastructure around a mark you haven't settled on.

$19: Brand Starter

Starter is the logo plus the pieces a real website needs on day one. The current download gives you the base logo files, mono and knockout variants as SVGs, six favicon PNGs, your primary palette and an optional secondary one, and a short text guide.

The variants are the part people underrate. Your logo lands on a white nav bar, a dark footer, and a colored hero on the same site, and one version cannot sit cleanly on all three. The mono and knockout files are the fix, and logo variations for light, dark, and transparent backgrounds explains when you reach for each.

The six favicon PNGs cover the browser tab and the home-screen icon sizes without you exporting them by hand. Favicon design walks through the simplification a logo usually needs to survive at 16 pixels. The palette files keep your site, app, and social profiles from looking like three different companies; building a five-color palette covers the roles each color plays.

This is the tier for someone who has a site and wants it to look finished without paying for the launch-day social and app extras.

$29: Brand Kit

The Kit is Starter plus two things: a 1200x630 OG image and a 1024px app icon.

The OG image is the one that earns the extra ten dollars. The first time someone drops your link in Slack, iMessage, or a group chat, that image decides whether the preview shows your brand or a blank card, and a blank card reads as "not a real product yet." One 1200x630 file fixes it everywhere at once. How to make an OG image from your logo covers the safe area so nothing important gets cropped.

The app icon only matters if you are shipping a mobile app. If you are, everything derives from a 1024px master, and the app icon size reference has the full list of smaller sizes each platform wants below it. If you have no app, this file is dead weight, and Starter is the smarter buy.

What checkout lists versus what the ZIP contains

Brandize's checkout copy for Starter and Kit lists more than the current ZIP actually ships. You will see a business card, email signature, social kit, brand guidelines, and letterhead described at the upgrade step. The current assembler does not generate any of those yet. As of the 13-Jul-2026 check, the $19 ZIP had no business card, email signature, social pack, letterhead, or PDF guide, and the $29 ZIP added only the OG image and app icon on top of Starter.

The same gap shows up one tier down. The pricing page describes Complete as including "all generated logo variations," but the checkout session behind that button is hardcoded to exactly two, according to the line item that actually charges the card. Two variations is what you get, not "all" of anything.

So treat the checkout feature list as a roadmap, not a packing slip. If one specific asset is your whole reason for upgrading, open the ZIP and confirm it is in there before you pay. For a deliverable-by-deliverable breakdown against other tools, the Tailor Brands vs Looka vs Brandize comparison goes line by line.

Which tier a launching founder actually needs

Cut from the bottom:

1. Only need logo files to hand off? The $5 logo is the whole purchase.
2. Not sure the first generated mark is the one? The $8 Complete Package buys two more directions before you commit.
3. Have a site and want the favicon, variants, and palette handled? The $19 Starter.
4. Launching, and want shared links to preview correctly? The $29 Kit, plus the app icon if you ship mobile.

My default recommendation for someone launching a website is the $29 Kit, and it is not close. The OG image is the only asset on this list whose absence is visible to every person who shares your link, and hunting one down later, after Slack has cached the blank card, is more annoying than the ten dollars. If the mark itself still feels unsettled, spend the $8 first; deciding between two directions is cheaper than re-buying a bigger tier after you change your mind. If you are pre-logo or handing the mark to a designer who will build the rest, stop at $5 and do not overthink it.

When a one-time kit is the wrong buy

A downloadable ZIP is finished files. It is not an editor. If your actual need is new branded graphics every week, social campaigns, ads, presentation decks, none of these tiers is the tool, and paying $29 for files you will outgrow in a month is the wrong call. You want a workspace you keep using.

That is a genuinely different decision, and I would not relitigate it here. The Canva brand kit alternative post covers the editor-versus-download tradeoff, and Looka: one-time pricing vs subscription covers the annual-fee math. Buy files once here. Pay for a workspace there. For the wider "what even belongs in a brand kit" question, what is a brand kit is the primer.

Start a logo on the Brandize home page. You see the $5 logo first, and the $8 Complete Package, $19 Brand Starter, and $29 Brand Kit tiers appear after the logo generates, so you compare deliverables against a real mark instead of guessing from a pricing grid.