Brand Kit Under $50: What You Get at Each Price Point

A $5 logo and a $29 brand kit solve different jobs. Start with the files your launch needs, then choose the package that contains them.

This article is published by Brandize. The file lists below were checked on 11-Oct-2026 against its current delivery contract and package assembler. That is an implementation check, not a completed production purchase. The public pricing page lists the $5 and $8 options; the $19 and $29 prices were recorded from checkout on 02-Jul-2026. Confirm the live total before paying.

The four tiers at a glance

$5: the logo files

The logo package supplies the SVG and a 1024x1024 PNG with commercial-use permission. It does not include the whole brand kit.

Keep the SVG master and use PNG where an upload field does not accept SVG. Check the artwork in a vector editor before sending it to a print vendor. PNG versus SVG explains those uses.

$8: alternate directions

The Complete Package adds generated variations delivered as SVG and PNG pairs. The current delivery contract describes all generated variations included in the purchase; it does not define the package as exactly two files or promise unlimited new revisions.

Check the variations shown in your order before paying. An alternative direction is a separate design choice. A dark-background export of the approved logo is a different asset.

$19: Brand Starter

Starter adds the practical files for a small website and routine contact materials:

• Logo PNGs at 512, 1024, and 2048 pixels, with transparent and white-background versions
• Monochrome and knockout versions, plus icon, horizontal, and stacked lockups when the source artwork supports them
• A favicon pack with ICO, PNG, a maskable icon, manifest, and installation guidance
• Palette files for CSS and Tailwind, and SVG and PNG swatches
• A business-card PDF, an HTML email signature, and a text usage guide

The separate symbol and layout variants depend on the source logo. A wordmark without an identifiable symbol cannot automatically supply a distinct icon. The package README records omitted lockups and fallback behavior.

Open the business-card PDF and email signature before using them. The assembler fills available brand and owner details; it cannot supply a phone number or website you have not provided. The handoff guide covers checking the files with the person who will use them.

$29: Brand Kit

Kit includes Starter and adds social profile, cover, post, thumbnail, and banner artwork for the supported placements. It also supplies a PDF guidelines document, letterhead PDF, and 1200x630 OG image.

The app-icon package includes a 1024px iOS source, Android adaptive foreground and background layers with an XML resource, and a maskable web icon. A developer still needs to integrate and test them. The app-icon reference distinguishes those files from store-listing and notification assets.

These are generated files, rather than a recurring editor. Review contact details, crop behavior, and the OG image in the site where it will appear.

Check the package before and after buying

Before paying, compare the current tier list with the assets you need. If one file is the reason you are upgrading and the checkout is unclear, ask Brandize support to confirm it. You do not have to purchase first to ask what the package contains.

After downloading, compare the ZIP with its README and check the actual artwork. Open the SVG, preview the PDFs, test the email signature, and inspect social crops. A file's presence does not mean its text or layout is ready for your particular business.

Which tier fits your launch?

Choose the logo package when a designer or developer will build the rest. Choose Complete when you still need to settle the design direction. Starter fits a site that needs favicons, palette, and contact materials. Kit is useful when you also need social and print assets or an app-icon handoff.

If you make new campaigns every week, you may still need Canva or another editor. The Canva comparison explains the ongoing-workspace choice. The launch checklist helps decide which assets can wait.