How to Update Your Logo Everywhere After a Rebrand

If you've already decided to rebrand and worked out how to tell customers without confusing them, the next problem is mechanical: your logo lives in more places than you'd think, and they don't all update at the same speed.

Some channels update in minutes. Others sit in a review queue for days, or depend on a print run you should have ordered last week. Get the order wrong and you end up with a shiny new website next to an app icon that's still the old logo, or invoices going out with a wordmark nobody uses anymore.

Here's the order to do it in.

Three weeks out: start what has a queue

Two things in this rollout are outside your control once you submit them, so they go first.

Mobile app icons

If you have an app in the App Store or Google Play, the icon is part of a binary release, not a setting you flip. Apple's review usually clears within 24 to 48 hours, longer during peak submission periods. Google Play's review window is wider and less predictable, from a few hours up to several days, especially if anything trips a policy flag. Submit both early and don't assume either one moves faster than the other. See the full size reference for iOS and Android icons before you export, since a rebrand is also the moment adaptive-icon safe zones and themed-icon variants get overlooked.

Packaging

If your logo is printed on boxes, labels, bags, or tags, check remaining inventory and reorder lead times now. A print run can take one to three weeks depending on the vendor and quantity. Don't reorder more old-branded packaging in the meantime, even if it's cheaper per unit. Use up what exists, but don't add to the pile.

Submit these before you touch anything customer-facing. There's no reason to have the website live with the new logo while the app icon lags behind by a week because nobody started the review clock early enough.

Launch day: the channels people check first

These update the same day, ideally within a few hours of each other, so nobody lands on a mismatched brand.

Website

Header, favicon, footer, and any Open Graph image the site uses for link previews. Follow the header, favicon, and footer checklist so you're not eyeballing sizes.

Social profiles

Avatar, cover image, and bio on every platform your business uses, not just the ones you post on actively. Old avatars on a dormant Twitter/X account are exactly the kind of mismatch that makes someone double back. Use the social sizing guide so the crop doesn't cut off the mark on upload.

Google Business Profile

Update the business logo and cover photo directly in the profile manager. Your own edit usually posts right away, but it can take a day or two to show consistently across Search and Maps, so don't panic if the old logo lingers in one surface longer than another. If you manage more than one location, each one needs the update separately; Google's bulk-location tools cover fields like hours and phone numbers reliably, but bulk photo and logo uploads aren't guaranteed to work the same way, so check each location by hand after a bulk run.

Email signature and domain

Update the signature template for everyone sending mail under your name, and check that the sending domain and reply-to address match the new brand if the rebrand changed either. For the actual how-to in Gmail and Outlook, this walkthrough covers desktop and mobile separately, since the two don't always sync. If you're rebuilding the signature from scratch rather than just swapping a logo, this piece covers what's worth keeping in it.

Within the week: paper and PDFs

Invoices and legal documents

Invoice templates, quotes, contracts, and receipts. These often live in accounting or invoicing software rather than your website, so check that tool separately, it's an easy one to forget.

Letterhead

If you send formal PDFs, proposals, or printed correspondence, update the letterhead template. This guide covers margins and print testing so the new version doesn't clip on a real printer the way it doesn't on screen.

Every channel, in order

After launch: find the old files and retire them

The rebrand isn't finished when the last channel updates. Old logo files scatter across desktops, shared drives, email attachments, and print vendor accounts, and someone will eventually grab one because it's the first result in a folder search.

Move every old version into a folder named something unambiguous, like old-logo-do-not-use, and get it out of the default save location people reach for. If a printer, contractor, or freelance designer has the old files on their end, tell them directly rather than assuming they'll notice the change on their own.

If several people need the current files, hand them off properly rather than letting everyone screenshot whatever they find. A brand kit handoff with the right formats saves you from fielding the same "which logo do I use" question for the next six months.

What this checklist doesn't cover

None of this replaces the harder work of deciding what to keep familiar and how to tell customers, which is what the rebrand and rename guide is for. This checklist is just the mechanical follow-through once that decision is made: the order to update things in, and which ones need a head start because they don't move on your schedule.

If you're generating the new logo files from scratch, Brandize produces the full set, website assets, social sizes, favicon, and app icon masters, from one source file, which at least means you're not re-exporting the same mark eight different ways by hand.